Vox Media Partners with OpenAI to help inform ChatGPT’s 100 Million Users
Takeaway Points
- Vox Media Partners with OpenAI to Help Inform ChatGPT’s 100 Million Users
- Vox Media’s respected portfolio of properties, including Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation, will help inform ChatGPT’s 100 million users.
- The media firm said that through this partnership, ChatGPT and future products will draw upon the trusted journalism and expertise of Vox Media’s award-winning media properties.
- The two companies will also collaborate using OpenAI’s technology to develop innovative products for Vox Media’s consumers and advertising partners.
Vox Media and OpenAI have entered a strategic partnership.
Vox Media, the leader in modern media, announced on Wednesday that it has entered into a broad-based strategic partnership with OpenAI, the ChatGPT maker. According to the report, Vox Media’s respected portfolio of properties, including Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation, will help inform ChatGPT’s 100 million users, receiving brand attribution and audience referrals. The two companies will also collaborate using OpenAI’s technology to develop innovative products for Vox Media’s consumers and advertising partners.
Jim Bankoff, co-founder, chair, and CEO of Vox Media, commented, saying that the agreement aligns with their vision.
“We’re thrilled to partner with OpenAI. This agreement aligns with our goals of leveraging generative AI to innovate for our audiences and customers, protect and grow the value of our work and intellectual property, and boost productivity and discoverability to elevate the talent and creativity of our exceptional journalists and creators,” said Jim.
Pam Wasserstein, president of Vox Media, said, “As the media and technology landscapes change, it’s vital that accurate, trustworthy information reaches the public, and this partnership recognizes that human creativity and quality journalism are a key part of responsible deployment of generative AI.”.
Brad Lightcap, COO, OpenAI, said in a comment, “We’re excited to partner with Vox Media to give our audiences the best experiences at the intersection of AI and media. Working together, we can drive forward with innovation while amplifying the work of journalists.”
The media firm said that through this partnership, ChatGPT and future products will draw upon the trusted journalism and expertise of Vox Media’s award-winning media properties. OpenAI will enhance its technology with Vox Media’s archives and will help to support the discovery of valuable recommendations and information for consumers from Vox Media’s brands. Vox Media will work with OpenAI, leveraging its technology to build audience-facing and internal applications and capabilities.
About Vox Media
Vox Media is the leading modern media company, reaching audiences everywhere they are. Known for editorial properties including Vox, SB Nation, New York Magazine, The Dodo, and The Verge, the company’s portfolio features the most relevant, respected, and engaging editorial properties and voices. The company is also home to award-winning storytelling businesses such as Vox Media Studios and the Vox Media Podcast Network, as well as innovative technologies that support the entire media industry, including the Concert advertising marketplace and Forte first-party data solution. Vox Media proves that quality can scale.
